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Procrastinate and Take Care

A campaign that aims to encourage people to move during their desktop hours and, by doing so, avoid future low back pain. Using exercises, and devices notifications, people would remember to have active pauses during their office hours, dance, take the dog out, grab a coffee or just stand up and stretch.

title

contextproblem

 

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strecht

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The campaign included stickers, posters, bookmarks, gifs, pins and social media presence.

 

miniatura-cover3 procrastinate22

alarms

Receiving hourly notifications people will remember to stop what you are doing and stretch. For example, now that you’re sitting reading this, why don’t you stretch? It may save your back!

 

notifications

Based on icons created by the amazing Noun Project.

 

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